PURE 12% Keratin Treatment

From naturally straight to medium curly hair with visible damage: 5% formalin

For extremely curly hair and afro hair or hair with a lot of visible damage: 12% formalin 

Please visit our guide for further guidance including images to find the right product for your hair:

Which Keratin Should I Use?

This is a salon-grade product which is quite strong, we therefore recommend that you start with 5% which is suitable for most people. We only recommend 12% for extremely curly and/or damaged hair.

DO NOT:

Use standard store-bought shampoos not suitable for keratin treatment. Store-bought shampoos often contain sulphates which strip your hair of the keratin leaving it dry, frizzy, and unmanageable. All our organic shampoo bars are suitable for keratin treated hair. We recommend the Polygonum Shampoo bar which aids in locking in moisture.

STEP #1 Wash your hair twice with Purifying Shampoo (Included 3.38 fl oz 100 ml) to remove all residue build-up.

STEP #2 Dry hair with a hair dryer until completely dry.

STEP #3 Divide your hair into four sections. Squeeze a small amount of the keratin Treatment (2 to 3 fl oz) onto your glove-protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a comb (1/2" sections) to evenly distribute the product from root to tip.

STEP #4 Distribute the PURE Keratin treatment even. For fine hair, leave in treatment for 20 minutes. For thicker/curly hair, leave it in for 30 minutes.

STEP #5 Blow dry your hair until completely dry again. Once hair is dry, take half-inch sections of hair and straighten each section 7-10 times. 

STEP #6 After 72 hours wash and moisturize your hair with our sulfate free shamoo & conditioner. Continue to do it regularly (3-6 months) to maintain your hair’s hydration and extend the results of your Keratin treatment. 

Keratin is a protein that is naturally found in your hair. Keratin seals your hair's protective outer layer to prevent moisture leaving your hair.

The process takes about 60 minutes.

Keratin treatments are safe however they should not be overused as this can lead to the opposite effect ,turning your hair dry and hard. Follow the instructions and only use it every few months.

Make sure you use the shampoo provided with the pack before using keratin and we highly recommend using our moisturizing shampoo and conditioner bars. In particular, our coconut conditioner is very hydrating for keratin-treated hair.

The higher strength keratin is very strong. Therefore, we always recommend starting with 5% as this is suitable for most hair.

Customers who suffer from sensitive skin and lung conditions should patch-test the product on their hand first before proceeeding with the treatment for 24 hours. Although very rare, like with any beauty treatment, if there is a reaction, immediatley rinse the product out and seek medical attention.

All the shampoos are suitable, however, our organic polygonum shampoo bar is the best for locking in moisture avialble here. Follow this up with our coconut conditioner bar for the best results.