PURE Keratin Treatment

STEP #1 Wash your hair twice with Purifying Shampoo (Included 3.38 fl oz 100 ml) to remove all residue build-up.

STEP #2 Dry hair with a hair dryer until completely dry.

STEP #3 Divide your hair into four sections. Squeeze a small amount of the keratin Treatment (2 to 3 fl oz) onto your glove-protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a comb (1/2" sections) to evenly distribute the product from root to tip.

STEP #4 Distribute the PURE Keratin treatment even. For fine hair, leave in treatment for 20 minutes. For thicker/curly hair, leave it in for 30 minutes.

STEP #5 Blow dry your hair until completely dry again. Once hair is dry, take half-inch sections of hair and straighten each section 7-10 times. 

STEP #6 After 72 hours wash and moisturize your hair with our sulfate free shamoo & conditioner. Continue to do it regularly (3-6 months) to maintain your hair’s hydration and extend the results of your Keratin treatment. 

Keratin is a structural protein naturally found in your hair that plays a vital role in maintaining its strength, smoothness, and elasticity. Over time, external factors like heat styling, chemical treatments, and environmental stressors can strip your hair of its natural keratin, leaving it dry, frizzy, and prone to breakage.

A keratin treatment works by replenishing this lost protein and sealing your hair's protective outer layer (the cuticle). This process helps to lock in moisture, reduce frizz, and add a long-lasting smooth, shiny finish to your hair.

The treatment itself typically takes about 60 minutes, depending on your hair length and thickness. Once completed, your hair becomes noticeably more manageable, easier to style, and resistant to humidity, making it an excellent option for anyone struggling with frizz or unruly hair.

Key Benefits of a Keratin Treatment:

• Eliminates Frizz: Smooths out the hair cuticle, preventing unwanted frizz and flyaways.
• Improves Manageability: Cuts down styling time, as your hair dries faster and stays straighter longer.
• Enhances Shine: Creates a sleek, glossy finish that gives hair a healthy, polished look.
• Strengthens Hair: Restores keratin to repair damage and reduce breakage.
• Long-Lasting Results: With proper care, results can last up to 3-5 months, especially when using sulfate-free shampoos.

By incorporating a keratin treatment into your routine, you’ll enjoy smoother, healthier, and more resilient hair that shines from root to tip.

Keratin treatments are safe however they should not be overused as this can lead to the opposite effect ,turning your hair dry and hard. Follow the instructions and only use it every few months.

Make sure you use the shampoo provided with the pack before using keratin and we highly recommend using our moisturizing shampoo.

Customers who suffer from sensitive skin and lung conditions should patch-test the product on their hand first before proceeding with the treatment for 24 hours. Although very rare, like with any beauty treatment, if there is a reaction, immediately rinse the product out and seek medical attention. We recommend patch testing the product beforehand.

All our shampoo bars are suitable; however, our Organic Polygonum Shampoo Bar is the best for locking in moisture, available here.

A sulfate-free shampoo is a must-have for keratin-treated hair because sulfates can strip away the keratin coating, causing it to break down more quickly. Using a sulfate-free option helps maintain smoothness, moisture, and the longevity of your keratin treatment.