PURE 0% Formaldehyde Free Keratin Treatment

PURE 0% Formaldehyde Free Keratin Treatment

Regular price$54.99
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Currently out of stock. You will still be able to place an order which will be dispatched on the 15th of August. PURE 0% Keratin Formula is one of the best at-home keratin treatments that is both effective but also gentle on your hair. This product is for those with sensitive skin and for those who prefer a formaldehyde free keratin treatment which is still effective.

Pure Revival is just as effective as salon keratin treatments but at a fraction of the cost! Keratin treatments at top salons can cost a few hundred

Keratin treatments add shine, straighten hair & reduce frizz for up to 3 months with the right care.

After keratin treatment, it's recommended that you only use 'sulphate free' shampoos and conditioners. Follow up your keratin treatment with our 100% organic and sulphate-free shampoo bars and conditioners.

Caution: If you have blonde hair, then do not use this product as it can cause discolouration. Please use 5% or 12% keratin which is 100% safe with blonde hair.

If you are unsure which product is best for you (0%, 5% or 12%), please take a look our guide available here


Results that Speak Louder than Words!

Say goodbye to bad hair days. Join the PURE REVIVAL tribe for beautiful frizz-free hair every day!

Salon results at home
Lush hair that lasts for months!

Repair your hair with keratin and lock in moisture that lasts months:

91% of women preferred the new Pure Revival over the old one they used

92% of women would recommend our keratin treatment to their friends

98% would buy the product again

100% claimed their hair dried faster after the treatment

What Do I Need?

At-home keratin treatment is very straightforward and only requires a few things to get you started!

You simply use the shampoo we provide in this set to cleanse your hair from any residue often left behind from conventional supermarket shampoos. After which you blow-dry your hair, apply the keratin provided and wait for a few minutes (20-30). After waiting you rinse out the keratin, blow dry your hair and straighten it for full results. Many of our ladies blow dry their hair but some let it air-dry.

Keratin Treatment

Comb & Hair Dryer

hair straighteners


From naturally straight to medium curly hair with some visible damage: 5% formalin

For extremely curly hair or hair with a lot of damage: 12% formalin

For those who prefer 0% Formalin and have very sensitive skin: 0% formaldehyde free keratin treatment


Use standard store-bought shampoos not suitable for keratin treatment. Store-bought shampoos often contain sulphates which strip your hair of the keratin leaving it dry, frizzy, and unmanageable. All our organic shampoo bars are suitable for keratin treated hair. We recommend the Polygonum Shampoo bar which aids in locking in moisture.

STEP #1 Wash your hair twice with Purifying Shampoo (Included 3.38 fl oz 100 ml) to remove all residue build-up.

STEP #2 Dry hair with a hair dryer until completely dry.

STEP #3 Divide your hair into four sections. Squeeze a small amount of the keratin Treatment (2 to 3 fl oz) onto your glove-protected hand and apply to each section. Once the Keratin has been applied to all four sections, use a comb (1/2" sections) to evenly distribute the product from root to tip.

STEP #4 Distribute the PURE Keratin treatment even. For fine hair, leave in treatment for 20 minutes. For thicker/curly hair, leave it in for 30 minutes. While the  keratin treatment is still in your hair, continue to comb from root to tip every 10 minutes.

STEP #5 Blow dry your hair until completely dry again. Once hair is dry, take half-inch sections of hair and straighten each section 7-10 times. 

STEP #6 After 72 hours wash and moisturize your hair with our sulfate free shamoo & conditioner. Continue to do it regularly (3-6 months) to maintain your hair’s hydration and extend the results of your Keratin treatment. 

Keratin is a protein that is naturally found in your hair. Keratin seals your hair's protective outer layer to prevent moisture leaving your hair.

The process takes about 60 minutes.

Keratin treatments are safe however they should not be overused as this can lead to the opposite effect ,turning your hair dry and hard. Follow the instructions and only use it every few months.

Make sure you use the shampoo provided with the pack before using keratin and we highly recommend using our moisturizing shampoo and conditioner bars. In particular, our coconut conditioner is very hydrating for keratin-treated hair.

Please note these are salon-grade treatments which are stronger than your typical store-bought keratin products. We advise testing a small amount on your palm first as some people may experience a reaction, this is a rare reaction. If you unsure start with a lower percentage before testing the 12% keratin treatment.

All the shampoos are suitable, however, our organic polygonum shampoo bar is the best for locking in moisture avialble here. Follow this up with our coconut conditioner bar for the best results.

Please note these are salon-grade treatments which are stronger than your typical store-bought keratin products. We advise testing a small amount on your palm first as some people may experience a reaction, this is a rare reaction. If you unsure start with a lower percentage before testing the 12% keratin treatment.

Real Results that Last

"This treatment has saved me a lot of time and money. It's the first time any at-home treatment has had results similar to that of the salon i usually go to!"

Sarah Bose, East Sussex

Before & After

"Money has recently become tight so I started looking for at-home keratin. I'm really glad I found Pure Revival. I tried a few different ones. My hair is shinier and softer than ever! I like that is doesn't fall flat to my head like it used to. It's definitely as good as one of the more expensive ones I tried!

Nina Matthews



A great product without the chemicals.Cuts down spending hours at the salon and save a lot of money a year. Left my naturally frizzy blonde hair silky smooth and very shiny.. I don’t know how long it will last but 4 weeks in and it’s just as good as day 1.

Lana M

So surprised with this. After years of spending hundreds on Keratin treatments I thought I had nothing to loose by trying this! I was absolutely right! So impressed - I’ve got really short hair and this worked amazingly.

Maria F

Absolutely love this product. I have extremely frizzy hair and no amount of products against frizz will help if I go out and it’s humid. This has worked an absolute treat and will be using it all the time!

Juliana K

Customer Reviews

Based on 3 reviews
Agnieszka Szczeglinska

I ordered keratin treatment 5% but received 0% not happy at all. When sending email no one responds.

Sally A
Just what I was looking for

I wanted a 0% option. I was happy to see pure revival launched this. it works very well and I'm happy with the results!

Layanna L

The 12% I found too strong so I tried this one instead which suited me better.