PURE 0% Formaldehyde Free Keratin Treatment
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PURE 0% Keratin Formula is one of the best at-home keratin treatments that is both effective but also gentle on your hair. This product is for those with sensitive skin and for those who prefer a formaldehyde free keratin treatment which is still effective.
Pure Revival is just as effective as salon keratin treatments but at a fraction of the cost! Keratin treatments at top salons in the UK can cost up to £200!
Keratin treatments add shine, straighten hair & reduce frizz for up to 3 months with the right care.
After keratin treatment, it's recommended that you only use 'sulphate free' shampoos and conditioners. Follow up your keratin treatment with our 100% organic and sulphate-free shampoo bars and conditioners.
Caution: If you have blonde hair, then do not use this product as it can cause discolouration. Please use 5% or 12% keratin which is 100% safe with blonde hair.
If you are unsure which product is best for you (0%, 5% or 12%), please take a look our guide available here